WTF is a Funnel?

WTF is the Sales Funnel? The Customer Journey? Whatever you call it?

Everyone seems to be talking about the sales funnel and if you’re a business owner, you’re wondering “WTF IS IT?!”

Simply put, it’s how anybody becomes a customer.

Let’s talk about Bob.

Bob had no interest in socks.

However when he was putting on socks one day, he realized that his sock has a hole.

Now he realizes that he needs to buy new socks.

He looks at various stores and brand of socks before he makes his final decision.

He purchases a pair of socks.

Your job as a business owner is to capture the prospect and convince them to HAPPILLY buy your stuff.

Depending on where Bob is at in the sales funnel, you will speak to Bob differently.

If he didn’t have a hole in his sock. You wouldn’t be pressuring him to buy a sock now. But now that he’s actively searching for socks, you can push your sock brand to him and show him why your brand is better than the other sock brands. Make sense?

For those who are ready to stop second guessing what to say to their clients and apply the sales funnel to boost your sales 3x today!